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Marketing Trust and the Role of Technology
It seems to me and because of the crisis, marketing vocabulary happens to be mentioned on a daily bases and several times in all businesses. We refer to marketing when we want to promote a product,...
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How to influece people and get results!!!
The source of information of this article comes from HBS, I’ve thought it was interesting because I’ve experienced this and may be of your help: Most managers discover the limits of formal authority: -...
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Jobs-to-be-done marketing. A new marketing segment approach!!!
This article is about Clay Christensen’s Milshake Marketing. It poses a completely different perspective on how to segment a market. Instead of going throught product segmentation, such as function or...
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Do you see the Elephant? “Al Filo de lo Imposible”
Montserrat is what you see in this picture. However, it is not just an image of rocks. All those rocks that you see have a name, do you see the elephant? Yes I am sure you can see it. Montserrat is a...
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Innovative Social Media Look!! Try MemoLane!
Memolane is a free web software that allows you to track your Social Networks Daily Movements in a timeline. How does it work? Very easy, you just setup the Source of Information that you want to see...
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Getting ready for Model United Nations in New York
8 students from the La Salle Business Engineering School undergraduate business program have been preparing for months. They’ve had to study the latest international news, learn the history of their...
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National Model United Nations Video Contest Award Winners!
The La Salle BES undergraduate business school group who participated in this year’s National Model United Nations conference have won a $500 scholarship from the National Collegiate Conference...
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Useful Study Tips for Finals.
With Spring semester finals only around the corner, here are a few study tips to help with your exam preparation. Start early We’re all guilty of fooling ourselves into thinking “I’ll start studying at...
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Technova Young: La Salle’s Entrepreneurship Club.
Technova Young is a business and entrepreneurial incubator for La Salle students and alumni. The club was founded at the end of the autumn semester, 2013, and has now been running for almost six...
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La Salle BES Student Council: A Thank You Note.
As the 2013/2014 academic year draws towards its conclusion, we would like to thank the student council for all the hard work they have put in over the last eight months in organising several student...
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